International: 1-419-281-5100
Fax: 1-419-281-0200
BookMasters, Inc.
30 Amberwood Parkway
Ashland, Ohio 44805
Volume 6, Issue 5 May 2008
The BookMark is our free monthly newsletter featuring news and information of use to publishers, authors, retailers, and others involved in the publishing industry. On the fifteenth of every month, The BookMark will deliver useful tips, helpful news, and upcoming events directly to your electronic in-box. Now in addition to our publishing and printing news, we will be including monthly articles on Book Sales and Marketing by combining our book distribution monthly newsletter, The Advocate, with The BookMark to create an all-encompassing Book Sales and Publishing Industry Newsletter. If you would like to receive a free copy of the The BookMark in your monthly e-mail, please visit http://www.bookmasters.com/subscribe.htm and complete the subscription form.IN THIS ISSUE: Industry News & Events
Deb Keets to Attend SSP and AAUP Conferences
Deb Keets, Operations Manager of Composition Services, will be attending the Society of Scholarly Publishers Conference in Boston on May 28–30. The Society for Scholarly Publishing (SSP), founded in 1978, is a nonprofit organization formed to promote and advance communication among all sectors of the scholarly publication community through networking, information dissemination, and facilitation of new developments in the field.
Deb will also be attending the Association of American University Presses Conference in Montreal on June 27-28.
BookMasters to Attend Book Expo America
A number of BookMasters, Inc., and AtlasBooks employees will attend the annual BEA Trade Show to take place in Los Angeles, California, from May 29 to June 1. Among those attending will be BookMasters’ executives C.O.O. Dave Wurster, President Ray Sevin, and Sales Manager Paul Stevenson. Sales executives Shelley Sapyta, Sue Bray, Cathy Purdy, and Emily McQuate will also attend. Representing AtlasBooks will be executives Matt Wurster, Distribution Sales Manager; Randy McKenzie, National Sales Manager; and Amanda Dowdy, Buyer Relations Manager.
This year, the AtlasBooks booth (number 846) will feature Dom DeLuise, actor, comedian, film director, television producer, and chef. Also appearing will be Stan Lee, former president of Marvel Comics and creator of such notable superhero characters as Spider-Man, the X-Men, the Incredible Hulk, and many others. Bobby Brown, singer and reality television star, will also be appearing. The superstars will be appearing at the booth on Saturday, May 31.
The AtlasBooks and BookMasters, Inc., booths - numbers 846 and 847 respectively - are located between halls G and H, next to the university press section. Events like this offer the opportunity for the staff to meet with publishers and buyers. Buyers, publishers, and individuals can discuss printing, composition, distribution, or sales services. Anyone who would like to set up a specific appointment with the attending staff members can contact them by calling 888-537-6727 or 419-281-5100.
The Web site for Book Expo America is http://www.bookexpoamerica.com/.
Book Expo America Book Signing Schedule
Notes From the Front Lines
(Excerpted — with permission — from the Book Publishers’ Handbook, by Eric Kampmann, President, Midpoint Trade Books ekampmann@aol.com )Good editors are worth their weight in gold. Have you ever noticed how a tiny speck of dirt can muddy a whole glass of clear water? So it is with small mistakes in an otherwise worthwhile manuscript. Often our human nature allows us to see the big picture, but small errors escape our closest inspection. Why expend enormous energy in creating a book when small mistakes can bring the whole enterprise into question? You need an experienced partner in the development of your book; another pair of eyes to aid you in making your book as perfect as it possibly can be. Without an experienced and involved editor, it is almost guaranteed that your book will be much less than you hoped for, and it might even be hurt in sales as your credibility will be called into question.
Please visit BookMasters' Composition Department for pricing for our editing services.
Pam's Publicity
(By Pam Lontos, Owner of the publicity firm PR/PR; pam@prpr.net; sign up for free publicity tips at www.prpr.net)A good way to build a relationship in a phone interview is to be respectful and show the reporter that you care. Ask them if you’re talking too quickly, because reporters always take notes by hand. Slow down your pace so they don’t miss any points. Also, ask nicely if they will mention your book. Don’t be pushy; remember, the reporter decides how much room you get in their story. And never request a copy of the story for your approval. The reporter doesn’t answer to you. But don’t be afraid to show interest by asking for a copy of the magazine or a tape of the show after publication or broadcast.
As the interview starts to wrap up, inquire about other stories the reporter is currently covering. Explain how you may be able to add to them and offer a unique angle that may interest their audience. Let the reporter know that they can call you back if they have any questions, or provide them with other sources. And show them that you’re eager to be an accessible source of information in the future.
Poynter's Pointers
(Excerpted — with permission — from Dan Poynter’s Fifteenth Edition of The Self-Publishing Manual: http://www.parapublishing.com.
To receive Dan’s free newsletter, Publishing Poynters, go to http://parapub.com/sites/para/resources/newsletter.cfm)There are many forms of book promotion besides radio, television, and bookstore autographings. Send review copies to periodicals, Email news releases, send articles to magazines in your field, send book announcements to all your colleagues, and take part in online social networks. I give you permission to stay home.
Marcella's Magic
(Marcella Smith, Small Press Business Manager, Barnes & Noble)Talk to everyone you meet; particularly those whom you might not at first think are in a position to help you. For instance, if you tell all the employees in a bookstore about your title, they are more likely to recommend it to customers.
You're On The Air
(Excerpted from Brian Jud’s new e-booklet, It’s Show Time: 493 Tips for Performing Successfully
on Television and Radio Shows; www.bookmarketing.com)Before appearing on the air, read national newspapers, magazines and watch news programs so you can respond to questions on late-breaking events. When performing on a show in a distant city, read its newspaper for local events pertaining to your subject.
May 28-30, 2008
Society of Scholarly Publishers Coference, Bostom, Massachutes
www.sspnet.org
May 29–June 1, 2008
BookExpo America, Los Angeles, California
www.bookexpoamerica.comJune 13–16, 2008
BookExpo Canada, Toronto, Ontario, Canada
www.bookexpo.caJune 27-28, 2008
Association of American University Presses Conference, Montreal, Quebec, Canada
http://aaupnet.org/
July 12-17, 2008
International Christian Retail Show, Orlando, Florida
http://www.christianretailshow.com/October 15–19, 2008
Frankfurt Book Fair, Frankfurt, Germany
www.book-fair.comThis calendar was up-to-date and accurate as of May 15, 2008. Information was culled from a number of sources. BookMasters cannot be held liable for the accuracy of the information within. Please visit the listed Web sites for more information.
- Recommend The BookMark to a friend.
- Click to Subscribe to The BookMark.
- If you feel you have received this newsletter in error, please click to Unsubscribe.
- Questions, comments, or content for The BookMark? Let us know.
- Suggest topics you'd like to see appear in The BookMark.
- Prefer a text only version? Subscribe.
© 2001 — 2008 BookMasters® © 2001 — 2008 The BookMark All Rights Reserved